What is channel partner marketing strategy?

Channel partner marketing strategy is aligning marketing with vendor programs, co marketing, and partner awareness to drive pipeline.

What is MDF?

MDF is vendor funding for marketing activities such as campaigns and events. 

Why is MDF underused?

Complex programs and lack of structure lead to missed opportunities. 

What is co-marketing?

Joint marketing between partners and vendors. 

What is marketing to the partner?

Building awareness and trust with partners. 

How do partners choose?

They work with companies they know, understand, and trust.