Unlock the Full Value of Your Market Development Funds
Channel Partner IQ helps Systems Integrators (SIs) and Independent Software Vendors (ISVs) access vendor MDF, execute high-impact marketing programs, and deliver compliant proof-of-execution — so no funds go unclaimed and every campaign drives measurable results.
About Channel Partner IQ
Channel Partner IQ is a specialist consultancy empowering Systems Integrators (SIs) and Independent Software Vendors (ISVs) to capture and optimize Market Development Funds (MDF) from leading vendors like Microsoft, AWS, IBM, Sitecore, and Google.
We help you Access the Funds, Activate Campaigns, and Prove Execution with confidence — simplifying processes, maximizing utilization, and ensuring audit-ready compliance.
Our Proven Process
- Access the Funds: Identify available MDF programs, prepare proposals, and manage approvals.
- Activate Campaigns: Execute compliant marketing activities that align to vendor priorities.
- Prove Execution: Deliver complete PoE documentation and ROI reporting to ensure reimbursement.
Our Consulting Offerings
MDF Access & Readiness Program
Secure every dollar of available vendor funding with our structured approach to MDF eligibility, application, and planning.
- MDF audit and eligibility mapping
- Proposal and business case creation
- Funding cycle planning and enablement training
Campaign Execution & Fund Utilization
Consume allocated MDF through vendor-compliant, high-impact campaigns managed end-to-end.
- Digital, event, and co-marketing execution
- Creative asset development and localization
- Budget and timeline tracking with vendor systems
Proof-of-Execution & ROI Reporting
Simplify PoE documentation and demonstrate MDF ROI with analytics and standardized templates.
- Vendor-compliant PoE templates (e.g. Microsoft, AWS, IBM)
- CRM and marketing data integration for attribution
- ROI dashboards and quarterly optimization reviews